We do most of our daily purchases – both short term as well as long term – from our nearby local Stores or Malls. Malls or Modern Retail – keeping in view the high no. of footfalls, visibility, deep marketing budgets, get an opportunity to use all means of advertising, however, the same is not true for a local brick and mortar store.
The nearby local stores however may have better deals, along with a free home delivery and acceptance of credit cards and debit cards like Malls and of course with “ZERO” queue.
We tend to miss out on such opportunities and normally the store owner is not able to capitalize on such great deals as seen in Malls along with a missed opportunity of during future potential customers.
The tendency of the customer to buy from such nearby brick and mortar store is normally preferred keeping in view a personal bond that the store owner can make with the customer. But does the customer have any options available to know the local deals available in his/her area. Or we can say that even the local brick and mortar store does not have any option available for marketing his deals and benefits to a customer. The options which are currently available are either not affordable or not suitable for businesses which are not available on a large scale. Also if he tends to list his business on business listing websites, he can only list his but cannot communicate. One major issue with such listing website is that there is a huge database which annoys a user as the information is not highly specific to a particular area.
Keeping in view the above issues availability of a website like meraarea.com would be a great boon as it focuses on a local area where a person resides or works. A customer thus would get only the information which is pertaining to a particular area.
1) MeraArea is the first ever online avenue giving an opportunity for a small & mid sized business to not just list the business, but also advertise and woo the local community along with a global presence and at costs which are equivalent to listing the business on other business listing websites. (First ever Online Advertising Platform for small & mid sized businesses).
2) Though the focus is more on small & mid sized businesses but at the same time reaching other areas as well, as we are not just limited to a particular area like many other local websites which hardly manage to survive and at times duping hard earned money from small businesses.
3) Saving more than 80% on advertisement compared to advertising at local events and comparatively high reach towards potential customers as Online Business directories is an inexpensive way to increase your online visibility and customer footfall.
4) Advertiser/Store owner have option of listing the business and gradually upgrade to Advertisements as the business grows. (Option of Listing and Upgrading to Advertisements)
5) Businesses get an opportunity to become global and grow faster through online promotions.
6) Businesses get an opportunity to connect with the youth and masses directly through social media. (Business connecting with customers through Social Media)
7) Promotional campaigns to promote local business through local community events like Ganesh Chaturthi, Navratri, etc. thus helping to get more and more clicks. (Promotional Campaigns in local events)
8) Along with the listing and advertisement options for the small & mid sized businesses MeraArea is a unique website giving all the local news as well a brief history about the area which you may be surprised to know at times. (Get the latest news and know the history and importance of Local area)